Jeans

Jeans can be styled in countless ways and work for both casual and more formal occasions. At Bison, we've created a collection of men's denim that combines high quality, comfort, and timeless masculine design.

Our Superflex jeans are designed to offer 100% freedom of movement, so you never have to compromise on comfort. The innovative stretch technology ensures a fit that adapts to your body, providing maximum flexibility – ideal for men with an active lifestyle who still want to look sharp.

Find the perfect jeans for your style

At Bison, we offer men's jeans in a variety of fits and colours, so you can find the pair that suits you best. Whether you prefer a classic look or something more modern, we have you covered – whether you’re searching for black jeans, dark blue denim, or something in between.

Our range includes styles in blue, black, and grey shades, as well as different fits like Tapered Fit and Regular Fit.

• Light and dark blue jeans – a timeless choice that works for both casual and more dressed-up looks.

• Black jeans– clean and stylish, perfect for a more sophisticated outfit.

• Grey jeans – a versatile colour that gives a modern, urban edge.

No matter your preferred fit, you’ll find jeans that match your personal style and everyday needs.

Jeans are a wardrobe essential, and they look even better when paired with the right tops. Explore our selection of polo shirts, T-shirts, and shirts to complete your outfit.

Superflex – 100% freedom of movement

Bison Superflex jeans are made from an innovative denim fabric with a high degree of stretch, giving you 100% freedom of movement without compromising the classic look.

Whether you choose Tapered Fit or Regular Fit, Superflex jeans are designed to move with your body – never restrictive, always comfortable.

Stay Cool technology

Several of our styles are made with Stay Cool technology, offering exclusive benefits to keep you comfortable all day:

• Moisture-wicking – draws sweat away from the body to keep you dry.

• Stain-resistant – fabric repels dirt and stains to keep your jeans looking sharp.

• Keeps you cool – breathable materials provide optimal temperature regulation.

With Stay Cool, you get jeans that not only look good but feel great – whether you're working, on the go, or relaxing at home.

Different fits

Fit matters when choosing jeans. At Bison, we offer two classic fits so you can find the model that suits you best:

• Tapered Fit – slightly roomier at the hips and thighs, narrower from the knee down.

• Regular Fit – the timeless cut that suits most men.

Both fits feature our Superflex technology, ensuring you get maximum comfort and flexibility.

If you're unsure which fit is right for you, check out our size guide or contact our customer service for help.

How to style your jeans

One of the great advantages of jeans is their versatility – they can be styled in many ways, depending on the occasion:

• For a relaxed everyday look – pair your blue jeans with a classic T-shirt and sneakers.

• For a smart business-casual outfit – wear black jeans with a shirt and loafers.

• For an urban look – grey jeans and a bomber jacket create a cool, modern style.

Whatever your style, you can find a pair of jeans that fits seamlessly into your wardrobe.

Buy your new jeans online at Bison

We know that finding the right jeans online can be a challenge. That’s why we’ve made it easy:

• Multiple fits and colours.

• Superflex technology for maximum comfort.

• Stay Cool technology for added functionality.

• Fast delivery and easy returns.

Explore our collection of men’s jeans and find your next favourite pair today.

We also offer a great selection of chinos and 5-pocket trousers, giving you even more options to refresh your wardrobe.

Frequently Asked Questions About Jeans

How do you shorten jeans?

You can have your jeans professionally shortened by a tailor – this ensures a neat and durable result. If you’re looking for a quick fix at home, you can use iron-on hemming tape, double-sided tape, or simply roll them up for a relaxed look. Many people also opt for jeans with raw hems, which don’t require hemming at all.

How should jeans fit?

Jeans should neither feel too tight nor too loose. They should follow the shape of your body while allowing freedom of movement. With Bison Superflex, you get stretch jeans that adapt to your body and feel comfortable all day – whether you go for a Regular fit or Tapered fit.

How do you wash jeans?

Always turn your jeans inside out and wash them at a maximum of 30°C (86°F) without fabric softener. Avoid the tumble dryer to help preserve both color and fit. This way, your jeans will last longer – in both quality and appearance.

What color jeans should you choose?

That depends on your style and needs. Blue jeans are a classic choice for everyday and casual wear. Black jeans work well for more formal or urban outfits. Grey jeans offer a modern look and are easy to style with contrasting colors.